12" / 30cm - Collar: Wraps closely around the mid-neck. A bold choice for off-the-shoulder or V-neck outfits. It creates a sleek, modern look that highlights the neckline.

14" / 35cm - Choker: Sits high on the neck, often referred to as choker length. Perfect for framing the face. Style solo for a minimalist vibe or layer with longer necklaces for a statement stack.

16" / 40cm - Princess Length (Small): Rests gracefully at the base of the throat or just above the collarbone. The most versatile length for everyday wear. It complements almost any neckline and is the ideal base for a layered look.

18" / 45cm - Princess Length (Standard): Falls just below the collarbone, creating a classic silhouette. The industry standard length for pendant necklaces. It’s designed to sit elegantly on the décolletage, making it a timeless gift choice.

20" / 50cm - Matinee Length (Small): Sits comfortably between the collarbone and the bust. Ideal for higher necklines or layering with 16" and 18" chains. It adds a touch of sophistication to professional and casual attire alike.

22" / 55cm - Matinee Length (Standard): Hangs at the top of the bust, providing a relaxed and elegant feel. Works beautifully with turtlenecks or plunging necklines. This length is favored for adding a vertical element to your jewelry ensemble.

24" / 60cm - Matinee Length (Long): Falls at or just below the center of the bust. A dramatic length that makes a statement. Often used for larger lockets or heavy pendants to draw the eye downward. 

28" / 70cm - Opera Length (Small): Rests below the bustline, offering a bohemian or vintage-inspired aesthetic. Perfect for adding movement to your outfit. It can often be wrapped twice around the neck to create a stylish double-strand choker effect.

30" / 75cm - Opera Length (Standard): Hangs at the lower ribs or upper waist area. Designed to elongate the torso. It looks stunning when worn over plain sweaters or solid-colored dresses to add instant luxury.

36" / 90cm - Rope Length: An extra-long chain that falls near the navel. The ultimate layering piece. Wear it long for a dramatic high-fashion look, or double (or even triple) it up to transform it into a multi-strand necklace.